Animation Chico Film Festival Brand Identity and Merchandise: 2022
Using the idea of an animation smear to create a whimsical character for the festival with a warm/cool color pallet, I came up with a character I call Chichi which incorporates symbols from the city of Chico, Ca: The 'hand' tail represents a beloved sculpture in town called "Our Hands" and the emblem on the hat is the Chico City of Trees icon. The rest is pure doodle imagination.
Badges layout options.
Tees, Brochure, stickers, and badge merch.